Work Those Taste Buds With a Little Orange Advertising – How Color Theory Can Make Your Marketing More Effective

If you’re planning a marketing or advertising campaign, color is sure to play a key role in the success of your venture. After all, it’s pretty much the first thing your consumers will notice*, making color your best – and sometimes only – chance to get a message across. Use of color in most [...]

Why Doesn’t My Marketing Work Anymore?

The question that has plagued marketers for the past decade is this: ‘Why doesn’t my marketing work any more?’ There is no single answer, but rather a combination of societal changes and technology advances that have conspired to disconnect consumers from marketers. In response to this trend, Marketers must change their approach to marketing communications. [...]