How Social Marketing Gets You To Do What They Want You To Do

“Social” Says Who? The term “Social Marketing” was probably coined by someone who wanted it to seem different from what it really is. It’s really just plain old marketing.  But instead of getting you to buy a bar of soap, or a certain brand of beer, or a particular service, social marketing tries to get [...]

If You Want Your Marketing to be a Remarkable Success, Adopt These 2 Invaluable Tippps

First, let me share with you a definition of marketing I found on Wikipedia: “Marketing is a societal process which discerns consumers’ wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.” (aka selling)   That sounds about right. Let me follow that [...]

Want to Influence People With Social Influence Theory?Read This

A lot has been said on social influence theory and it’s power to guide others on how to influence people. Social influence is used in many ways and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Before I continue further, let us look into the definition of the theory: What’s Social Influence Theory? Social influence occurs when [...]