THE CHALLENGES OF MARKETING INNOVATION FOR A BETTER SUSTAINABLE DEVELOPMENT

INTRODUCTION   Marketing is about selling people more. So can sustainable marketing really work? – Marketing comprises a set of skills that generally enable companies to sell more stuff to more people to get a greater share of the market. These skills are usually portable: it doesn’t matter what’s being sold to whom in what [...]

Green Marketing for a Sustainable Future

Eco-Innovation and Green Marketing can lead to top line sales, differentiation and improved brand equity. The obvious assumption of green marketing is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. While green marketing is growing greatly as increasing numbers of consumers are willing to [...]