Social Marketing Failures ? Case Studies
August 10, 2010 by Social Marketing Answers
Filed under Social marketing campaigns
ial Media Marketing is a powerful tool, but also is hard to control. This article features a couple recent cases in which social marketing has failed or gone wrong. The Wal-Mart case In August 2007, Wal-Mart started its own Facebook profile, aimed on students. The goal was to stimulate the consumer behavior of [...]
