Social Psychology: The Psychological Explanations of Social Phenomena
August 15, 2010 by Social Marketing Answers
Filed under Social Theories
The various aspects of social psychology could be examined within the wide concepts of intelligence, gender, advertising, consumer culture, stress and psychological issues that define society. Considering consumer behaviour, social psychology uses convincing theories to explain addictive consumption, the influence of advertising and the phenomenon of purchasing. Advertising is seen as a subtle psychological manipulation [...]
