Tuesday, February 7, 2012

GREEN MARKETING – OPPORTUNITIES & CHALLENGES

June 11, 2010 by  
Filed under Green marketing

GREEN MARKETING – OPPORTUNITIES & CHALLENGES   BY Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem – 16. “Progress is possible, No one can stop it, but obstacle is there, we have to face it.”   – Amartya Sen Introduction Yes, green marketing is a golden goose. As per Mr. [...]