Yvon Chouinard Talks Green Marketing
June 3, 2010 by Social Marketing Answers
Filed under Green marketing
The 1 percent for the Planet initiative, co-founded by Yvon Chouinard, offers a model for companies to tax themselves for their environmental impact. The Patagonia founder, and environmental business legend discusses how green tithing can become an effective marketing tool for any business, and at minimal cost. www.fastcompany.com
Green Marketing Ads – Believing In The Business Of Sustainability
June 1, 2010 by Social Marketing Answers
Filed under Green marketing
With global warming reaching to an alarming high and deteriorating environmental condition more and more companies are leaning towards green marketing.Fuel price hike also accentuated the process of environmental awareness through green marketing and advertising.Here we need to mention that the ads that actually focus on the green products or speak about the company’s future [...]
Green Marketing and Ethical Issues
January 11, 2010 by Social Marketing Answers
Filed under New Media
Green Marketing and Ethical Issues INTRODUCTION The marketer need to know about what is the relevance of Social Marketing in order to protect the environment and to improve the quality of life and are concerned with issues that include conservation of natural resources, reducing environmental pollution, protecting endangered species, and control of land use. Many [...]
