[ENG] Olive Green Marketing’s Cornware

Biodegradable Plastic Dining Ware by Olive Green Marketing Singapore. Made by corn and yam starch.

Green Marketing Presentation – Part 1.5

This continues the presentation by Dan Dunlop, Jennings President and CEO, on the topic of green marketing and the healthy hospital movement. For blog posts on the healthy hospital movement, visit thehealthcaremarketer.wordpress.com or http For more information on Jennings, go to www.jenningsco.com.

A New Era in Green Marketing

Recent years, intensive focus on climate change has lead to mounting pressure towards corporate environmental responsibility which in turn has resulted in many companies attempting to communicate various environmental claims in promotional activities. Green marketing´s difficult past which included wide-ranging false environmental claims and green-washing during the 1990´s seems to have completely revolutionised the current [...]

GREEN MARKETING – OPPORTUNITIES & CHALLENGES

GREEN MARKETING – OPPORTUNITIES & CHALLENGES   BY Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem – 16. “Progress is possible, No one can stop it, but obstacle is there, we have to face it.”   – Amartya Sen Introduction Yes, green marketing is a golden goose. As per Mr. [...]

Green Marketing Vs. Green Washing: Penny Burgess (Part 1)

Penny Burgess, MD of Ketchum Shanghai, sits down to discuss the fine line of communicating CSR programs in China.

3 Keys to Successful Green Marketing

Green Marketing Can Win More Customers If You Do It Right Show potential customers that you follow green business practices and you could reap more green on your bottom line. Green marketing isn’t just a catchphrase; it’s a marketing strategy that can help you get more customers and make more money. But only if you [...]

The Green Marketing Manifesto – John Grant

See the highlights of John Grant speaking at his launch for his new book – The Green Marketing Manifesto.

Green Marketing for a Sustainable Future

Eco-Innovation and Green Marketing can lead to top line sales, differentiation and improved brand equity. The obvious assumption of green marketing is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. While green marketing is growing greatly as increasing numbers of consumers are willing to [...]

Future of Green Marketing

Academic Deborah Morrison (Chambers Distinguished Professor of Advertising, School of Journalism and Communication, University of Oregon) shares her thoughts on how advertising students will be shaping the future of green marketing.

Go Green Marketing

The ecological issue and “global warming” widely interests the marketing and management practitioners to employ in the organization. The environmental or green marketing relates to the company’s competitiveness and is used as a spirited frame in the marketplace. The company should distinguish its products and processes by using environmental or green concern and can utilize [...]

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