Green Marketing for a Sustainable Future

Eco-Innovation and Green Marketing can lead to top line sales, differentiation and improved brand equity. The obvious assumption of green marketing is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. While green marketing is growing greatly as increasing numbers of consumers are willing to [...]

Future of Green Marketing

Academic Deborah Morrison (Chambers Distinguished Professor of Advertising, School of Journalism and Communication, University of Oregon) shares her thoughts on how advertising students will be shaping the future of green marketing.