THE CHALLENGES OF MARKETING INNOVATION FOR A BETTER SUSTAINABLE DEVELOPMENT

INTRODUCTION   Marketing is about selling people more. So can sustainable marketing really work? – Marketing comprises a set of skills that generally enable companies to sell more stuff to more people to get a greater share of the market. These skills are usually portable: it doesn’t matter what’s being sold to whom in what [...]

World Development Report 2004: Through the Lenses of Marketing of Education Service in India

  World Development Report 2004: through the lenses of Marketing of Education Service in India  Dr. Amalesh Bhowal,Professor, Department of Commerce, Assam University. E-mail: amalesh_b1@rediffmail.com  1.1     Introduction: Article 10, contained in the Declaration On The Responsibilities Of The Present Generation Towards Future Generations, mentions that  “The present generations should [...]