THE CHALLENGES OF MARKETING INNOVATION FOR A BETTER SUSTAINABLE DEVELOPMENT

INTRODUCTION   Marketing is about selling people more. So can sustainable marketing really work? – Marketing comprises a set of skills that generally enable companies to sell more stuff to more people to get a greater share of the market. These skills are usually portable: it doesn’t matter what’s being sold to whom in what [...]

GREEN MARKETING – OPPORTUNITIES & CHALLENGES

GREEN MARKETING – OPPORTUNITIES & CHALLENGES   BY Miss. P. PIRAKATHEESWARI, Lecturer in Commerce, Sri Sarada College for Women (Autonomous), Salem – 16. “Progress is possible, No one can stop it, but obstacle is there, we have to face it.”   – Amartya Sen Introduction Yes, green marketing is a golden goose. As per Mr. [...]