The Green Marketing Manifesto – John Grant
June 9, 2010 by Social Marketing Answers
Filed under Green marketing
See the highlights of John Grant speaking at his launch for his new book – The Green Marketing Manifesto.
Green Marketing for a Sustainable Future
June 8, 2010 by Social Marketing Answers
Filed under Green marketing
Eco-Innovation and Green Marketing can lead to top line sales, differentiation and improved brand equity. The obvious assumption of green marketing is that potential consumers will view a product or service’s “greenness” as a benefit and base their buying decision accordingly. While green marketing is growing greatly as increasing numbers of consumers are willing to [...]
Future of Green Marketing
June 5, 2010 by Social Marketing Answers
Filed under Green marketing
Academic Deborah Morrison (Chambers Distinguished Professor of Advertising, School of Journalism and Communication, University of Oregon) shares her thoughts on how advertising students will be shaping the future of green marketing.
Go Green Marketing
June 4, 2010 by Social Marketing Answers
Filed under Green marketing
The ecological issue and âglobal warmingâ widely interests the marketing and management practitioners to employ in the organization. The environmental or green marketing relates to the companyâs competitiveness and is used as a spirited frame in the marketplace. The company should distinguish its products and processes by using environmental or green concern and can utilize [...]
Yvon Chouinard Talks Green Marketing
June 3, 2010 by Social Marketing Answers
Filed under Green marketing
The 1 percent for the Planet initiative, co-founded by Yvon Chouinard, offers a model for companies to tax themselves for their environmental impact. The Patagonia founder, and environmental business legend discusses how green tithing can become an effective marketing tool for any business, and at minimal cost. www.fastcompany.com
Green Marketing Ads – Believing In The Business Of Sustainability
June 1, 2010 by Social Marketing Answers
Filed under Green marketing
With global warming reaching to an alarming high and deteriorating environmental condition more and more companies are leaning towards green marketing.Fuel price hike also accentuated the process of environmental awareness through green marketing and advertising.Here we need to mention that the ads that actually focus on the green products or speak about the company’s future [...]
